For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other subtopics within SEO.
You can research what affiliate programs are already out there and try to compete with their commission rate. Try to get listed in affiliate marketplaces like ShareASale or CJ. I don’t have experience actually running an affiliate program but I personally look for good commissions and a company with a solid reputation with products that can actually help my readers. Make a list of relevant websites/influences that fall within that criteria and reach out to them about your affiliate program. I know it’s broad advice but that’s why I see other companies do – they often have affiliate managers that are constantly working on business development.
Banners – after testing them out I decided to take down my banner ads since they looked salesy and weren’t working like my affiliate links did. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can do this using a plugin like Widget Logic.
Target 1-2 Keywords Per Article – until you can successfully rank for 1 keyword for an article, don’t try targeting 2. Once you get the hang of it and are ready to write an article around 2, choose a secondary keyword that is a synonym of your primary keyword. An example would be “Slow WordPress Site” and “Why Is WordPress Slow.” Then craft your article title/SEO title/meta description to mention individual words of each – while making them read nicely.
Hi Henry. First off, thank you! I agree, relying on Google adsense to make money is tough especially if the traffic is not there. Affiliate marketing is definitely the way to go. I like to use Affiliate Marketing by writing about helpful products or courses. Show the value and then tell the readers why it can help them too. If the product/service can really help the reader they will more than likely make a purchase through your link. When looking for what affiliate programs you should apply to study your competition and use the tools in this article to see what links are affiliate links and consider applying for those programs. I had a couple of programs that did not accept me in the beginning but as my traffic increased I applied later and got accepted. So don’t get discouraged, just keep working on increasing your traffic so that you can apply again. I hope that helps.
I second Rand's comment! Congrats on moving from the corporate world to the independent consultant. This is my goal for the near future. I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet! Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go. Perhaps i'll find a few in this community over time!
I expanded my SEO blog and started writing about hosting, cache plugins, and other relevant topics… while recommending SiteGround in each tutorial. I added social proof like the 34 Facebook polls where they were rated #1. Each tutorial was super detailed and tons of people found them helpful – many get 100+ visitors/day since great content = higher rankings.